Managing Authority (MA) has published the “Visual Identity Guidelines” (VIG) under the Bulgaria-Turkey IPA Cross-border Programme. The Visual Identity of the Programme will contribute towards building a coherent image of the Programme which will help achieving the awareness and transparency goals.
The manual provides guidance for developing various communication materials such as: business cards, power point presentations, posters, publications, advertising announcements, audio video productions, websites, press releases and other informative materials (including CDs and DVDs).
The purpose of this manual is to present:
- the elements which have to be used for the promotion of the visual identity of the programme;
- the usage rules of these elements;
- the forbidden situations in which the elements are incorrectly used;
- the situations in which exceptions to the rules are allowed.
Beneficiaries of the Programme, under the contractual terms, are responsible for promoting the visual identity of the Programme and have to allocate the financial resources necessary to apply the visual identity rules.
Click here to reach the 
Visual_Identity_Guidelines_VIG.rar (3.14 MB) and to the other useful documents regarding project implementation.